Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings – Tubefilter

Leading analytics firm Nielsen has now incorporated viewing from both YouTube and Hulu’s respective skinny bundle services into how it reports linear TV viewing to marketers.

The ratings delivered by Nielsen will henceforth combine traditional linear audience metrics with viewership on Hulu’s live TV service as well as YouTube TV — including live, on-demand, and DVR viewing on desktops, tablets, and smartphones. Nielsen launched its ‘Digital In TV Ratings’ method in 2015 to account for viewership on desktops, tablets, and smartphones when programming and commercials were identical to those on linear TV.

Full Story: Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings – Tubefilter

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