Nielsen Releases First Canadian Live Music and Brands Study | Billboard

Really interesting information here.  It shows just how important “live performances” can be for a musician/band.  How the fans feel after your show and your interactions with them and just how that can translate into more sales of various goods – including merch & streaming purchases.  Good info for you independent artists.

Eighty-five percent of adults surveyed for Nielsen’s first Canada Live Music & Brands Report revealed cost as one of the most important deciding factors in purchasing a live music event ticket and 70 percent buy their tickets within two weeks of the onsale.

Sixty percent of their annual music spend is on live music events and 40 percent of the attendees bought the artist’s CD after the show, 29 percent streamed their music and 20 percent paid for a download(s).

Full Story:  Nielsen Releases First Canadian Live Music and Brands Study | Billboard

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