Instagram has created a wave of social media-fueled tourism among the millennials.
According to a recent survey conducted by Schofields, more than 40% of those under 33 prioritize ‘Instagrammability’ when choosing their next holiday spot.
The picture-worthiness of a particular place beats other factors such as cost, local cuisine, and whether or not alcohol is freely available at a low cost. Interestingly enough, sightseeing opportunities scored as the lowest priority on the millennials’ list.
Full Story @ Forbes