New YouTube Music Subscription Service Won’t Launch in March After All

YouTube Music

The eyes of the music world are on Texas this month, as bands, label executives and media companies flock to the South by Southwest (SXSW) music festival, which is set to begin on March 12. SXSW’s annual conference is being keynoted by YouTube’s global head of music Lyor Cohen, who is supposed to speak about “seismic changes he’s witnessed and the importance of embracing the future,” according to a panel description.

However, there’s one thing Cohen, a longtime music industry insider who at one time served as the CEO of Warner Music, won’t be doing during his moment in the spotlight: unveiling YouTube’s long-awaited new premium music service.

“It was never our plan to launch at the festival,” a YouTube spokesperson told VarietyThursday.

That’s counter to expectations of industry insiders, who had been anticipating a launch of YouTube Music at SXSW for months. It’s also despite the fact that YouTube has been able to secure the rights from all three major labels for the service, removing a key roadblock for launching it.

Continue @ Variety

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