Step Inside London’s Most Stylish New Hotel

Opening to the public on May 2, L’oscar, the latest hotel project of French interior designer Jacques Garcia, gives a first look to AD. Well known for his interiors of the Hôtel Costes in Paris, La Mamounia in Marrakesh, Morocco, and the Hotel Danieli in Venice, Garcia is now putting the finishing touches on L’oscar, a new 5-star, 39–guest room hotel in the heart of London.

The name pays tribute to both the Irish writer Oscar Wilde and to the glamor of the American Oscar awards ceremony. The new hotel is located in a former Bloomsbury church, in Holborn, a district in the West End of London. The heritage building dates from the early 20th century and retains some of its original tiling, flooring, and ornately decorated ceilings. Originally conceived as the Baptist Church headquarters in the U.K., it fell into dereliction and remained empty for ten years. Looking for a hotel property, Garcia and the present owner discovered the abandoned building while walking around London. It was love at first sight, and they began working on the refurbishment approximately six years ago.

The exterior of the hotel, which was first conceived as the Baptist Church headquarters in the U.K.

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