As a member of a millennia-old profession, 28-year-old artist Laura Rokas can do her job — painting, sculpting, drawing, weaving — without the help of most modern technology. But the Bay Area artist makes one exception: Instagram.
Since its launch in 2010, the photo and video sharing app has become a mainstay in the art world. Originally an app that used filters to add a retro aesthetic to photos taken on phones, the Facebook-owned platform has become a home to artists, art collectors and curators like no other social network.
It’s more visual than Twitter. It’s more social than Pinterest. And simply cooler than Facebook. It’s fitting then that artists are using the app to promote, discover and sell art.
“I’ve sold work through Instagram,” Rokas said. “I’ve gotten show requests from people who have found me on Instagram, and galleries and curators have contacted me over Instagram.”
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