Trademark for Photographers: Protecting Your Brand and Photography Business

Screenshot of NYC starting a business

Try searching your own name. Now, what do you see? Most importantly, what do your clients see?

Google just can’t distinguish between similarly named photographers.

87 percent of China’s population shares the 100 most common surnames. “Chan” (also spelled as “Chen”) is consistently ranked among the top 5, this translates to millions of people having the same last name.

Read @ Fstoppers