We ran some data on our 30,000 reviews recently and there were some shocking results.
Actually, I’m kidding; there was absolutely nothing shocking. At least, not for anyone familiar with the industry. 90% of our adult reviewers are female (I love how, when I’m presenting this data to publishers, it’s often to a room where the audience is 100% female). And rather reassuringly, 20% of our readers had chosen to read that book because of its cover. Its cover. Not some fancy gizmo. Not because of the format. The good old fashioned, been around for hundreds of years, cover.
And yet, as an industry, there always seems to be a drive to innovate. That we’re continually waiting for the death of the book as we know it, and some exciting new thing, which is going to blow everything out of the water.
Continue @ The Bookseller