Why Fitness Is The New Hot Marketing Platform And Revenue Stream For Music

Earlier this month, Michael Simon, President and CEO of rights management company Harry Fox Agency (HFA), was taking an on-demand indoor cycling class with Peloton when the instructor started playing a song that Simon had never heard before, by a band he hadn’t had the chance to explore in greater depth.

The song was “Gettin’ Tighter” by iconic hard-rock band Deep Purple, from their 1975 album Come Taste the Band—the perfect addition to a ‘70s rock-themed workout.

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