Luxury hotel overwhelmed by influencers asking for free rooms

Just because you have a social media account, doesn’t mean you meet the definition of “influencer” in a resort’s marketing plans.

A five-star resort is being bombarded by social media influencers asking for complimentary stays in exchange for coverage on their accounts, says one hotel marketing manager.

A luxury hotel in the Maldives reports receiving half a dozen requests a day from self-described Instagram “stars” with meagre followings requesting free rooms.

Read @ The Independent