Tourism is booming in Japan, but a growing number of visitors are ditching their guidebooks for an app better known for celebrity snapshots and images of food: Instagram.
The social photo-sharing service is proving to be especially popular among those seeking destinations off the beaten track. Nagato, located on the southern tip of the main island of Honshu, saw more than 1 million visitors in 2017, a 36-fold increase in three years. After CNN profiled the town as one of “Japan’s 31 most beautiful places,” postings of the local shrine started to flood Instagram.
One of the trendier but challenging to nail Instagram technique is the flay lay photography. Used frequently by influencers and popular online personalities, piecing together a flat lay serves as a helpful way for users to unabashedly flaunt one’s treasures. Nonetheless, it still requires a set of skills to achieve this very photography technique! So here are 10 tips that will hopefully teach you how it is done:
When Cedric Grolet takes out his pastry knife, millions of mouths water. The young Frenchman, named the top patissier on the planet last month by “The World’s 50 Best Restaurants” list, is an Instagram superstar.
In the age of luxury brands building Instagrammable hot spots, we’ve seen a graffiti-covered Dolce & Gabbana playhouse and a Coney Island–style Coach carnival. Last week, luxury French brand Hermès opened its own pop-up experience within Toyko’s National Art Center replicating a busy movie set, complete with a backstage vanity with hair and makeup tables, cameras, and lighting.
You’re meant to snap some photos of your own in “Avec Elle” (on through the end of July), dreamt up by Bali Barret, the brand’s artistic director for the women’s universe; Nadège Vanhée-Cybulski, artistic director of women’s ready-to-wear; and French filmmaker Laure Flammarion. Within each themed “set,” inspired by Hermès’ most recent fall/winter 2018 women’s collections of ready-to-wear and accessories, you can play with props like signature silk scarves, Birkin and Kelly bags, fragrances, furniture, and even a 1976 Convertible MG Midget to film your own mini Hermès campaign. You choose from two different roles—extra and actor—and explore the set “with her,” a nod to the presence of the quintessential Hermès woman, who’s your mysterious, classic, alluring counterpart.
Like many millennials, Jeanette Getrost developed her aspirations first through television, then through social media. She was in junior high when the Style Network channel debuted, and tuning in led her to dream of a career in fashion. What her job would be, exactly, she wasn’t sure.
“I assumed that you could either be a designer or a model,” Getrost tells Entrepreneur. “I didn’t really understand the industry, so I would just draw clothing a lot. I didn’t know that fashion illustration was even a thing.”
Millennials love to travel. In fact, one of the reasons that freelancing is so popular with this generation is that it leaves them freer to control their schedules and work from remote locations. The bad news is that millennials, who rely heavily on social media to inspire their travels and influence their choice in destinations, could be in for some disappointment. According to a fresh study by Allianz Global Assistance, 36% of millennial travelers post misleading pictures of their vacation to make things appear to be better than they really are.
Many of these deceptive posting tactics are pretty well-known. Travelers will carefully curate only the best pictures to be seen on social media platforms such as Instagram. They’ll use filters and other technology to make themselves look fitter, younger, tanner, and more energetic. They’ll crop photos to ensure only the best looking people are in the final product. Using camera angles and perspective to make it look like they have special access to VIP areas and experiences is also a common technique.
Of course, not all deception is visual. Travelers also paint a less than honest picture through blog posts, social media updates, and other content.
In the latest episode of the sixth season of Adorama’s Through the Lens, the focus is on photographer Kathryn Dyer. Sacramento-based Dyer first forayed into the world of Instagram and became more serious about photography when she was diagnosed with breast cancer. Her husband bought a camera for them to share and take Kathryn’s mind off her battle with cancer through nature photography sessions.
“Doing it for the ‘gram” dominates huge swaths of the travel landscape these days. People are voyaging to far-flung (yet wildly popular) destinations more than ever — funneled to a prescribed set of spots by Instagram influencers. We’re throwing down the cash to get that sunrise shot at Petra or the Pyramids of Giza or above Machu Picchu, and that’s great. We’re traveling! But we’re also over-taxing some very delicate ecosystems, local populations, and old infrastructure.
According to estimates more than a trillion photos are clicked every year. However, common faux pas leave us with images that are aesthetically just ‘ordinary’. Agreed, we are not professionals and are bound to make mistakes but there are few recurring errors that can easily be avoided to get that ‘perfect shot’. Here are six of the most common photography mistakes and how to avoid them