Streaming services account for 75% of all music listening in 2018, up from 50% in 2016

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Anyone who knows anything about today’s music culture knows that streaming is the preferred form of music consumption. But on Friday, figures from Nielsen showed how far streaming come in the span of two to three years.

The Mid-Year Music Report revealed that in the first half of 2018, Americans streamed 403 billion songs, via both video and audio services. That’s almost 100 billion songs more than what they streamed in all of 2015, when streaming accounted for as much as half of US music revenue. Comparing apples to apples, as this chart from Statista does, streaming accounted for 25% more of the United States’ total music consumption in the first half of 2018 than it did during the same period of time in 2016.

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Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings – Tubefilter

Leading analytics firm Nielsen has now incorporated viewing from both YouTube and Hulu’s respective skinny bundle services into how it reports linear TV viewing to marketers.

The ratings delivered by Nielsen will henceforth combine traditional linear audience metrics with viewership on Hulu’s live TV service as well as YouTube TV — including live, on-demand, and DVR viewing on desktops, tablets, and smartphones. Nielsen launched its ‘Digital In TV Ratings’ method in 2015 to account for viewership on desktops, tablets, and smartphones when programming and commercials were identical to those on linear TV.

Full Story: Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings – Tubefilter