‘The Spotify for Books’ hasn’t worked yet. Here’s why.

No term garners more collective trepidation from the publishing industry than ‘the Spotify for Books’. From Oyster to Scribd, and Flooved to Entitle, countless outfits have professed to be on the brink of disrupting the world of books. So why have none achieved the runaway success of Spotify? Is the publishing industry fundamentally unsuitable to a model of unlimited consumption? Many would have you believe so. In reality, whilst the term has inevitably been overused, it has also been misused. This has paved the way for widespread confusion regarding business models and in many cases, unnecessary reticence from publishers.

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