Music Video App Triller Launches Monetization Feature

Triller, a music-video-making app boasting more than 28 million users worldwide, is launching a monetization platform allowing influencers to raise money from fans, brands and music labels for purpose-driven goals.

The goals that Triller defines as “purpose-driven” range from raising money for college funds or for new equipment allowing young creators to further their careers.

Continue @ Variety

Streaming services account for 75% of all music listening in 2018, up from 50% in 2016

Chart of the day

Anyone who knows anything about today’s music culture knows that streaming is the preferred form of music consumption. But on Friday, figures from Nielsen showed how far streaming come in the span of two to three years.

The Mid-Year Music Report revealed that in the first half of 2018, Americans streamed 403 billion songs, via both video and audio services. That’s almost 100 billion songs more than what they streamed in all of 2015, when streaming accounted for as much as half of US music revenue. Comparing apples to apples, as this chart from Statista does, streaming accounted for 25% more of the United States’ total music consumption in the first half of 2018 than it did during the same period of time in 2016.

Continue @ Business Insider Nordic

How To Add Music To Your Instagram Stories With The App’s Newest Feature

Making a good Instagram Story is about more than just snapping a cute photo or recording a funny video and posting it for the world to see. Sure, that’s a huge part of the equation, but to really make your story stand out from the many others your friends are watching, you need to get creative with all of the little extras that the app offers. Luckily, that’s pretty simple: you can currently add GIFs, stickers, fun filters, location tags, hashtags, animated emojis, and polls to any picture or video you upload to your story. All of these customizations are half the fun of adding something! And now, Instagram is adding yet another feature to make your story unique: Instagram has just introduced music in stories, and I’ve got details on exactly how to add music to your Instagram stories with this new feature.

Read @ Bustle

Apple could bundle streaming video with a subscription to magazines, music, and iCloud storage

Apple is already rumored to be planning a news and magazine subscription service for next year, and the company is reportedly considering bundling it with the video content it’s been acquiring at a rapid pace. A new report in The Information echoes an earlier story from The Wall Street Journal that said Apple could bundle its original video programming — like those coming from its multiyear deal with Oprah Winfrey — with news content, magazines, Apple Music, and iCloud storage. The timing, however, isn’t yet known.

Read @ The Verge

5 Filmmakers Who Got Their Start Directing ’90s Music Videos

5 Filmmakers Who Got Their Start Directing ’90s Music Videos

After his early start shooting music videos for the likes of Death Cab for Cutie, Usher, and Childish Gambino, director Hiro Murai has risen to become one of the most exciting artists working in television today. Along with frequent collaborator Donald Glover, Murai has created some of the most scintillating episodes for the Golden Globe Award-winning series Atlanta, including the haunting “Teddy Perkins” episode.

Based on his work on Atlanta, Murai has since been able to sign a first-look deal with FX, direct a few episodes for Legion and Bill Hader’s Barry, plus the original Amazon movie Sea Oak, and, most recently, to reunite with Glover for his “This Is America” music video, which has become one of the most watched and talked about music videos of the last decade.

Read @ Nerdist

How Online Video Is Becoming Like The Music Business For Its Creators

One rueful joke about the long-suffering music business holds that it’s a great place to make money … doing something else.

That’s to say that when you record an album, you won’t make much directly from even a hit song. Indeed, though streaming services such as Spotify and Apple Music have revived recorded-music revenue to the levels of a decade ago, few musicians are getting rich from their online streams.

Exene Cervenka of X told me a year ago that she might get a check of less than $500 for a million streams of one of her songs. The return on investment is so poor, she said, that she and her bandmates had decided not to record new albums because they could make more money in less time from concerts.

And that’s indeed where the money has gone in music (at least for musicians): live performances, merchandising and licensing of songs for TV shows, movies or commercials.

Read @ Forbes