Meet the YouTube Stars Turning Viewers Into Readers

When Christine Riccio was a teenager growing up in New Jersey, she and her sister would upload videos to YouTube of the two of them being silly, dancing to Britney Spears’s “Piece of Me” or attempting a back flip. It wasn’t until Ms. Riccio was in college in 2010 that she “actually talked to the camera” for the first time and decided to upload a video book review of Suzanne Collins’s “The Hunger Games.”

“I was reading a lot of books, and I had no one to discuss them with,” she said, explaining why she turned to the internet. “I was like, ‘I’ll be lucky if I ever get 500 subscribers over here.’”

Continue @ New York Times

How Online Video Is Becoming Like The Music Business For Its Creators

One rueful joke about the long-suffering music business holds that it’s a great place to make money … doing something else.

That’s to say that when you record an album, you won’t make much directly from even a hit song. Indeed, though streaming services such as Spotify and Apple Music have revived recorded-music revenue to the levels of a decade ago, few musicians are getting rich from their online streams.

Exene Cervenka of X told me a year ago that she might get a check of less than $500 for a million streams of one of her songs. The return on investment is so poor, she said, that she and her bandmates had decided not to record new albums because they could make more money in less time from concerts.

And that’s indeed where the money has gone in music (at least for musicians): live performances, merchandising and licensing of songs for TV shows, movies or commercials.

Read @ Forbes

Here’s why it’ll be tough for YouTube Music to catch up with Spotify and Apple

YouTube Music launches

Many of us happily play the field when it comes to streaming our favorite movie and TV shows, with multiple subscriptions to services like Netflix, Hulu, Amazon Prime, maybe HBO and more. Music, though, is a different animal – if you already pay for Spotify, in other words, you don’t necessarily need to plunk down coin for a rival service that’s just going to get you most of what you already have access to.

It’s into that fray and an arguably already crowded competitive landscape that YouTube Music has turned a soft launch in May into widespread availability — now having launched in 17 countries, including the U.S.

Read @ BGR

YouTube faces paying billions to music stars after copyright vote

YouTube stars from Taylor Swift to Ed Sheeran, Beyonce and Jay-Z could be in line for big paydays after the video giant lost a crucial vote in Brussels over new copyright laws that will force it to pay billions of dollars in fees for users watching music videos.

For years the music industry has argued that YouTube exploits the lack of legal protection around music videos being viewed on its service to pay minimal amounts to artists and labels when they are viewed. The music industry has lobbied that this “value gap” between the true worth of the music videos and what YouTube decides to pay needs to be addressed with legislation.

On Wednesday, a crucial vote by the European parliament’s legal affairs committee went the way of the music industry with an agreement to adopt copyright laws that will force platforms such as YouTube to seek licences for music videos.

Read @ The Guardian

YouTube Music and Premium come to Canada and the UK

As expected, Google has announced that YouTube Music and YouTube Premium will continue its global rollout, coming to 11 more countries. The list of nations now able to take advantage of the two platforms has swelled to include the UK, Canada, France, Germany, Russia, Italy and Spain.

Read @ Engadget